Google Ads Search Certification Exam 2026 – Complete Practice Test

RLSA stands for Remarketing Lists for Search Ads. It targets people who have previously visited your site by using remarketing lists in your search campaigns, allowing you to bid differently and tailor ad copy for those returning visitors. You can raise bids for high-intent users who already know your brand and customize messaging to reflect what they looked at or showed interest in. Because these users are more familiar with you and have demonstrated prior interest, the ads tend to be more relevant, which can boost click-through rates and, more importantly, conversions. This approach works on the search network and relies on site tagging to build the audience lists.